Johnnie Walker Blue Label Year of the Rabbit Scotch Whisky

Johnnie Walker Blue Label Year of the Rabbit Scotch Whisky

Johnnie Walker is arguably the most popular and recognizable blended Scotch on the market. Its core range includes the standard Red Label and Black Label, introduced in 1909 and named, quite simply, after their packaging. The iconic “striding man” motif was first drawn by Tom Browne the year prior. The premium Blue Label brand was introduced in 1992 and is composed of malt whisky from some of the most sought-after distilleries in Diageo’s extensive portfolio.

The Johnnie Walker Blue Label Year of the Rabbit limited edition design is a celebration of the Lunar New Year. The stunningly vivid design, created by one of fashion’s brightest young talents, Angel Chen, features a dynamic, modern interpretation of 2023’s Zodiac animal, the sprightly rabbit. Symbolizing mercy, elegance, and beauty, the rabbit signifies longevity in traditional Asian culture, and as an echo of the Johnnie Walker motto, Keep Walking, prancing rabbits are captured bounding amongst mountainous peaks.

Tasting Notes

Nose: Waves of spice give way to vanilla and honey.

Taste: Caramel and hazelnuts course through dark chocolate.

Finish: luxuriously long, warming, smoky finish.

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